I'm on a budget!

Because financial availability heavily influences buyers choice of fish, so analysis of the data took into account that local citizens would be on a budget.

http://weeklygroceryshopping.com/grocerybudgetingsteps/determine-budget/

Classmates Han Nuel Han, Brooke Howard, and Nic Woolstenhulme concluded the average price of each section of the gathered information in terms of the MBA Resource Card. Of all the surveyed stores:

• $8.78 was the average price for 60 surveyed fish off the best choice
• $7.26/lb was the average price for 70 surveyed fish off the good alternative choice 
• $11.47 was the average price for 61 surveyed fish the avoid lists

*Highest fish you can purhcase: Ahi Tuna 19$/lb* 

This is a cross species projection of the types of available fish at each sore.
This data shows that the environmentally damaging fish are the most costly, to the buyers as well.


This also suggests that price is function of species rarity, not sustainability. Good alternative's would provide the most mutual benefit for the civil and ecological terms of this concept, but additional financial support for the "best" sustainable options would provide the best ecological betterment.